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Job description:

About Us:
Sleep Ezzz is a leading provider of high-quality sleep solutions, offering premium mattresses, pillows, and accessories to help our customers achieve the perfect night's sleep. We are committed to enhancing the lives of our clients through innovative products and exceptional service.

We are seeking an experienced and results-driven Sales and Marketing Consultant to join our team and drive our marketing efforts and sales growth.

Job details

• Location: You will be working out of our Kitchener office but you will be managing Marketing and Sales promotions for all current stores and any future locations as well.
• Workplace information: On site
• Salary: 35.71 to 36.00 hourly (To be negotiated) / 30 to 44 hours per Week
• Terms of employment: Permanent employment Full time
• Day
• Starts as soon as possible
• vacancies : 1 vacancy

Key Responsibilities:

Assess Product Characteristics and Marketing Needs

• Analyze Sleep Ezzz's product line, including mattresses, adjustable beds, and bedding accessories, to identify key selling points and marketing opportunities.
• Determine marketing and advertising strategies that highlight product benefits such as comfort, health advantages, and affordability to attract potential customers.

 Advise on Marketing, Advertising, and Sales Promotion Opportunities

• Provide recommendations to the management team on seasonal promotions, holiday sales events, and community engagement opportunities.
• Identify potential partnership opportunities with local businesses and wellness-focused organizations to increase brand visibility.

 Develop and Implement Marketing Campaigns

• Create strategies for direct and digital marketing campaigns, focusing on email marketing, social media advertising, and Google Ads.
• Design and implement in-store marketing initiatives, such as special discounts, product bundles, and referral programs.

Manage Post-Campaign Analysis

• Track and analyze the performance of marketing campaigns using metrics such as foot traffic, conversion rates, and online engagement.
• Prepare detailed reports for management, including ROI analysis and insights for future improvements.

Social Media Management

• Develop, maintain, and grow Sleep Ezzz’s social media presence across platforms such as Facebook, Instagram, and Google Business.
• Manage customer reviews and testimonials, responding to inquiries and feedback promptly to enhance customer satisfaction and brand reputation.

Public Relations Strategies

• Develop and implement PR strategies designed to inform customers and the community about new product launches, promotions, and store openings.
• Write press releases and coordinate with local media for publicity purposes.

 Conduct Market Research and Surveys

• Conduct customer feedback surveys to understand preferences, improve product offerings, and tailor marketing efforts accordingly.
• Monitor industry trends and competitor activities to ensure Sleep Ezzz remains competitive in the mattress market.

Content Development and Communication

• Prepare marketing materials such as brochures, newsletters, blogs, and website content that emphasize the quality, affordability, and comfort of Sleep Ezzz products.
• Oversee the creation of visual content, including promotional videos and product photos, for digital marketing.

Event Planning and Coordination

• Plan and organize in-store events, such as grand openings, customer appreciation days, and promotional weekends to boost store traffic.
• Coordinate special events and community outreach programs to build Sleep Ezzz’s brand presence in the local community.

Media Relations

• Arrange interviews and news conferences with local media outlets to promote Sleep Ezzz’s products and special offers.
• Act as the spokesperson for Sleep Ezzz, addressing inquiries from customers and media in a professional manner.

Publicity Events and Promotions

• Coordinate special publicity events and promotions, such as holiday sales and clearance events, to drive foot traffic and increase sales.
• Work with store managers to ensure consistent execution of marketing promotions across all three store locations.

Development of Marketing Collateral

• Assist in the preparation of print and digital marketing materials, including product catalogs, promotional flyers, and in-store signage.
• Ensure that all marketing materials maintain Sleep Ezzz’s brand identity and messaging consistency.

Community Engagement

• Represent Sleep Ezzz at community events, trade shows, and wellness fairs to promote brand awareness and educate potential customers on the benefits of quality sleep products.
• Develop and nurture relationships with local businesses and organizations to create cross-promotion opportunities.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 2-3 years of experience in sales and marketing management, preferably in the retail industry.
• Strong leadership, organizational, and communication skills.
• Proficiency in digital marketing tools and CRM software.
• Proven ability to develop and execute successful marketing strategies.

Who can apply to this job?

Only apply to this job if:

• You are a Canadian citizen, a permanent or a temporary resident of Canada.
• You have a valid Canadian work permit.

If you are not authorized to work in Canada, do not apply. The employer will not respond to your application.

How to apply

Direct Apply

By Direct Apply

By email

jobsatpisquare@gmail.com

How-to-apply instructions

Here is what you must include in your application:

• References attesting experience
• Letter of recommendation
• Cover letter

Why Join Us?

• Opportunity to work in a dynamic and innovative environment.
• Be part of a company that values creativity and excellence.
• Competitive salary and benefits package.